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Digitalization

Digital Hotel

Iberostar Group

Quality and service hand in hand with technology and digitisation

Hotel Digital is the first open innovation project in the tourism sector in Spain, developed together with 25 leading national and international companies. The project activates internal and external resources of the company through an innovation methodology integrated into the reality of the hotels and their guests.

First open innovation project in the tourism sector in Spain

El objetivo del proyecto es que Hotel Digital se traduzca en beneficios claros y tangibles para nuestros clientes consiguiendo la excelencia en la calidad y en el servicio de la mano de la tecnología y la digitalización.

Digital Hotel in turn brings business value that generates new opportunities, essential to helping the gradual transformation of hotels, by improving the customer experience, driving sustainability and achieving greater business efficiency.

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Iberostar Group