Innovating is part of our DNA. We innovate in products and services. We innovate in the guest experience, process management and sustainability. We innovate collaborating with companies from other sectors.
The transition towards a responsible tourism model is becoming much easier thanks to the latest technology:
In line with our commitment to sustainability and the search for improvements to offer the highest quality, we have implemented an innovative waste identification system in the hotel kitchens in order to reduce waste, optimise resources and pass this optimisation on to our customers through a greater, more sophisticated gastronomic offer with top quality ingredients.
At Iberostar Group we are continuously seeking to be sustainable and environmentally responsible. We are particularly sensitive to water efficiency, which is why we have automated our facilities to make the best use of energy.
At the Iberostar Group we promote innovation and entrepreneurship. Technology is a very important enabler in achieving our goals and improving the guest experience. We digitise processes to operate in a much more efficient and guest experience-oriented way.
In 2021, we launched the tourism sector’s first open innovation project. The project, which has been developed together with 23 leading national and international companies, activates internal and external resources of the company through an innovation methodology integrated into the reality of the hotels and their guests. The aim of the project is to help the gradual transformation of hotels, by improving the customer experience, driving sustainability and achieving greater business efficiency.
My Room Online is a revolutionary service that allows our guests to check in online and choose their exact room before arriving at the hotel. This new solution, a pioneer in the hotel sector, allows guests to personalise their room and book it from the 3D hotel map. With this new tool, guests can explore the resort, its surroundings and the location of the various hotel facilities in a simple and intuitive way, and also choose the exact location of their room according to their preferences.