So you can experience novelty first-hand

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Focused on innovation

Innovation is part of our DNA. We innovate in our products and services. We innovate by applying the latest technology to the customer’s experience, process management and sustainability. We innovate by working with companies in other sectors

Online experience

MY ROOM ONLINE is a revolutionary service that allows our customers to choose their exact room before arriving at the hotel. Also, if they want to arrive and enjoy the hotel straight away, we also provide the opportunity to complete the CHECK-IN ONLINE.

Iberostar APP

Our relationship with our guests doesn’t start and end with their stay at the hotel. We’re here to support guests whenever they need it, helping them plan their holiday, check in online, book activities, restaurants and services at the hotel, or by chatting with the e-Concierge. We’re always on hand.

Mobility management in internal processes

At Iberostar Group, we use the newest technologies to improve day by day. This is why we apply them in operational and staff processes in order to optimise our service to customers.

Automation of facilities

Iberostar Group is constantly searching for ways to be more sustainable and environmentally responsible. We are particularly aware of the need for water efficiency, so we have recently automised our facilities, which also makes them more energy efficient.

Product innovation

The difference between a stay and an unforgettable experience is in the details. Innovating in services exclusively for adults (Star Prestige), in new concepts for children's entertainment (Star Camp), or gastronomy (Food Trucks, Detox Bar, Sky Bar, etc.) is what makes our customers dream of returning.

Startup Initiative

Iberostar Group wants to foster talent, innovation and entrepreneurship. We participate in global knowledge and innovation forums (World Economic Forum) and, together with WAYRA (Telefónica) and Endeavor, we give awards to a variety of startups in the tourism sector.