WAVE OF CHANGE
Grupo Iberostar is committed to the oceans
Today more than ever, we are aware of the vital role played by the seas and oceans. We get the majority of our oxygen from them, which in turn makes up the atmosphere. They also provide raw materials and food, and form the basis of several economic activities.
At the Iberostar Group, which has more than 80% of our hotels on the seafront, we have always had a policy of responsible and sustainable management in the environments in which we operate, because we understand the valuable and priceless exchange of resources provided by the seas and oceans. But today, we are taking a step forward and we are implementing a new project that we are calling “Wave of Change” with three complementary, but clearly different action lines: reducing the consumption of single-use plastics, the promotion of sustainable fishing and the improvement of coastal well-being.
We hope that “Wave of Change” becomes a large movement that our employees, customers, suppliers and society at large joins, and with everyone’s collaboration we will be able to contribute to the evolution of the sector toward increasingly sustainable tourism.